The ima Deep Fry is a finesse offering that offers excellent action at slow to ultrafast retrieves. Based on the design of the ima Foxy Fry, it will dive deeper than similar style baits and excels in cold water due to the fact that it will suspend at rest with its nose down. It gets down deep and works well with a pull and twitch retrieve. It can be fished like a crankbait or a jerkbait, says Paul Mueller, Bassmaster Elite Series pro. The ima Deep Fry can be fished on both spinning and baitcast gear thanks to a fixed weight system that provides additional castability. When the fishing gets tough this bait delivers.